Color, and the overall appeal of food is very closely related. An experiment was conducted where people were presented food to eat in the dark. They all said something was missing, and the food just wasn't as good. The appearance of food is just as much a part of eating as the taste. The eyes are usually first to decide to consume the substance or not. If it doesn't look appetizing, nobody is going to want to eat it.
The color blue is rarely seen in nature. Although, there are a few exceptions such as blueberries, blue is not a significant natural food color. To humans, the color blue is actually an appetite suppressant. Some diet methods suggest dying some food blue or using a blue light in your refridgerator to decrease hunger. We have little to no appetite response to blue. This is possibly because blue, purple, and black were "warning signs" to our early ancestors, and were potentially dangerous foods.
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